The Development Status And Countermeasures Of Men's Professional Golf Events In China

As announced in the Copenhagen 2009 golf in 2016 to join the Olympic family,And "sports development13 th five-year plan " policy proposed,China's golf population increasing,the players in the professional field is booming,which makes our country golf project got rapid development and ascend as a whole.As the core element of the development of golf projects--golf professional events play a crucial role in this,it not only provides golfers with a stage to show their skills,but also drives the development of golf-related industries,local economy,tourism,media and so on.However,behind this rapid development is also facing many problems and challenges urgently need to be solved,the domestic research on this aspect is also rare.Based on men's professional golf tournament held in our country as the research object,through the literature material method,field survey method and expert interviews and other research methods,in-depth analysis and research the present situation of our men's professional golf event and the internal and external environment,draw lessons from foreign development experience of professional golf tournament,the Chinese men's professional golf tournament as an independent entity,from the current situation and development environment of the event,objective and comprehensive to study professional golf tournament to carry out the background,the present situation,existing problems and put forward the corresponding countermeasure,for the future professional golf tournament to provide theoretical basis for the development in our country.The following conclusions and Suggestions are drawn for the men's professional golf events in China.Conclution:1)By analyzing and studying the status quo of men's professional competitions in China,there exist such problems as inaccurate development orientation,the operation and management of the event and the construction of the overall structure are not perfect;2)The golf market in China has not been fully developed;3)The development of men's professional golf in China is influenced by various environments;4)Learn from the PGA tour development experience.Suggestions: 1)Men's professional golf in China is a systematic project,which needs to follow closely the national policy,economy,culture and other environment;2)Popularizing the project is still the most basic task,constantly improving the competition structure,trying to reform the competition system,encouraging the cultivation of reserve talents,focusing on the improvement of the competition level,shaping the competition brand,attracting high-quality sponsorship,injecting vitality into the competition operation,and strengthening the media publicity;3)Increase the investment of universities in training talents and theoretical research.