| Reform and opening up in over30years, with the rapid development of tourism industry,the scale of major in Tourism and Hotel Management have been expanding unceasingly inhigher education of our country, and the system has been more and more complete. From theoverall situation of the tourism higher education development until the end of2009, therewere852higher tourism institutions, the number of students has reached498,379people.Among them, most institutions of higher education, tourism management practice is alwaysthe direction of hotel management, is the core content of practicing teaching. Hotelmanagement is very important to the development of higher education, and trained a largenumber of talents for the hotel industry, but the lack of corporate social responsibility inhotel for the intent from university students major in hotel management seriouslyaffect the practice effect, resulting in a potential loss of a large degree of talents.The hotel management practice is an important part of practicing teaching in colleges anduniversities, is the prime time of the early development of hotel human resources, is thetransition and experience stage from learning to work for undergraduates,the hotel fulfill corporate social responsibility for interns is closely related to the practiceeffect. However, the hotel’s corporate responsibility issues has not yet caused enough attentionAnd concern of scholars and hotel managers, less relevant research results.In this paper, the content and standards of corporate social responsibility for the hotelintern will be introduced to the hotel internship, expound the corporate social responsibilitytheory and practice related concept more comprehensive and systematic, the link of corporatesocial responsibility and hotel practice illustrates that the importance of hotel socialresponsibility to student career. The article uses the case study method, take the internationalfive stars hotel which the author participated for example, concentrated in the researchperspective to the undergraduates majored in hotel management, use the theory of corporatesocial responsibility, link the social responsibility and hotel practice effect, which form awriting framework.The full text is divided into five parts:The first chapter is the introduction on the purpose and significance of the study,introduced the framework of this study, research methods and innovations. The second chapter describes the relevant concepts and related theories, give a morecomplete definition of the practice, the significance of practice, and review relevant research,systematically expound the research status of the theory of corporate social responsibility, anddiscuss the enterprise of social responsibility and hotel practice.The third and fourth chapter are the focus of this paper, the third chapter take the hotelpractice students as the research objective, adopt the questionnaire to obtain first handinformation, expound the opinion of present situation and exiting problem on hotel practice,investigate the hotel social responsibility level for student intern, pointing out the correlationanalysis of the various factors and practice effect, analyze influence on practical effect andstudents’ future occupation development resulted in the lack of corporate social responsibilityfor hotel intern.The fourth chapter according to the questionnaire analysis conclusion, carry on depthinterview to practicing students and hotel manager of relevant department, further quest thesituation of hotel social responsibility for practicing students, and find the real reason thatwhy the hotel lack of social responsibility for students.The fifth chapter is the conclusion, focus on the key words and standard which thecorporate should perform for the staff, in the process of practice of higher education hotelmanagement, and put forward proposal, to urge and assist the hotel perform socialresponsibility for student intent. |
PDF Full Text Request