The Research Of College Students Socialnetworking Website Using Motivation

In recent years, as the rapid development of website industry, SNS begins to develop and popularize in people’s life. For this reason, the way of social intercourse and communication has changed dramatically. At present, two SNS sites which named Facebook and Twitter are among the ten largest sites list in the world. In domestic, Renren.com, Kaixin001.com and pengyou.com users are also on the top of all websites steadily. Though social network user groups are wide, the most representative one is college student. Owing to the relatively simple social relationships of college students, social network is an important platform for them to join communication activities. In order to understand what is the intention of the students’group to use social website, this paper adopts the Technology Acceptance Model (TAM), the Theory of Reasoned Action (TRA), the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Maslow Hierarchy of Needs Theory as the foundations, then proposes these factors which named perceptual availability, perceptual usability, trust, perceptual entertainment, critical mass and specification pressure to hypothesis the intent of College Students’ group to use SNS. At the same time the paper explores the influence of demographic factors, grade factors to research through empirical survey.The study obtains data by the way of questionnaire survey and distributes paper questionnaires to subject investigated on stratified sampling. The eligibility questionnaires are460, with the help of SPSS19software for data analysis, drawing the following conclusions:(1) the gender factor in SNS using motivational differences to a certain extent;(2) the grade factor is not prominent;(3) perceptual usability effect is strong;(4) perceptual availability effect is general;(5) the trust of users to use SNS is low;(6) entertaining effects are lower than expected;(7) critical mass and normative pressure effect are approximation.The results can provide reference for SNS users, SNS service providers, government departments and related areas of research.