Haidian District Of Beijing Children Sports Training Market Research

With the socio-economic level, more and more attention to the next generation of parents the comprehensive development of physical culture and sports in the importance of children, parents, foster children to sports training as an important part. However, at this stage the domestic sports training for pre-school children is still a lack of market research, most of the research is up, regardless of age from the general study of sports training market.In this paper, skating, swimming, taekwondo training, for example three projects for pre-school children basic sports training market status of the investigation, children sports training to understand the market and marketing of the main problems, analyze the causes and the corresponding countermeasures thinking, aimed at pre-school child care departments and sports training market operators provide a useful theoretical reference. This study reached the following conclusions:1.Haidian District, pre-school child care institutions to the private nature of sports training, and hiring the nature of the main; training institutions, venues and facilities to be improved, especially skating training.2. The coaches in the male-dominated;coaches education, job title needs to be improved, specialist coaches education is the main force; skating, swimming training-based part-time coaches, part-time taekwondo coach in more than full-time coaches; Coaches mainly from Teachers College, the relevant professional institute or institutions; patient and loving sense of responsibility, ability to communicate with the children and the children psycho-physiological characteristics to understand the most important quality coaches.3. The parents support their children to participate in training is the main motivation for exercise, to meet the interests and the development of good quality; parents, training institutes channels to their parents, and Baidu search, web-based forum; parents choose for their children first consider a training course level of business coaches, followed by training in the convenience of location, is again the level of fees and training institutions sponsor.4. Hours of training institutions and arrangements for charging more confusing, there is no uniform standard; training institutions for training programs differ greatly, mainly to cultivate children’s interest, the most basic skills training.5. Haidian District, at this stage affect children pre-school sports training market are the main factors of social development and the factors that parents, coaches, professional level and the regional distribution of training sites in three areas.6. As a training institution, how to pre-school children in the sports training market to establish their own brand. First of all, according to the concept of early education, knowledge, combined with sports training, for product innovation; Secondly, the use of web promotion, word of mouth publ ici ty and the organization children of publicity events, etc. Once again, to enhance the training of trainers; training institutions can go with the nursery with the model, interest groups set up to develop sports training.