An Investigation Of The Development Situation And Countermeasure Of Physical Fitness And Amusement Industry In Wuhan

The sports industry as a sunshine industry in the21st century, gradually become a new economic growth point, a wide range of social function has become increasingly prominent, while generating significant social and economic benefits. Of Recreation in the most market potential and the largest consumer groups in the sports industry, sports fitness and entertainment will show faster and greater growth potential, the development of sports, fitness and entertainment industry, with the level of urbanization and the improvement of living standards the industry has a strategic significance for stimulating the development of sports industry as a whole and even regional economic growth.Wuhan City is in the rapid economic and social development, gradually increase the material standard of living, consumption and improve the structure of the stage, sports fitness and entertainment increasingly highlights its unique function value, while its development is also facing new opportunities and challengessports fitness and entertainment, how to achieve healthy and rapid development, both in promoting the "National Fitness Program" and build two types of society,"two strategic implementation and provides strong support, but also to accelerate the economic development of Hubei and even the central region"rise of Central China" strategy has a great strategic significance. This topic is based on the above background, the use of literature, theoretical analysis, mathematical statistics and other methods, combined with the elaboration of the development of sports fitness and entertainment, as well as the concept of the basic characteristics of functional value to analyze the status quo of Wuhan City, the Development of Recreationfound that the problems and contradictions of the more prominent:first, the market structure is irrational, in the disordered state of development; second, the "scattered, chaotic, small, poor, small and medium enterprises unsustainable, and the third low degree of standardization of management, legalconstruction is lagging behind; fourth operating the project structural imbalance, resource allocation is not reasonable; Fifth, the development of the market has great potential, but insufficient effective demand; Sixth, the lack of sports management personnel, hinder industrial development. Wuhan City of Recreation in the further development of recommendations to address the problem, I proposed:First, the Government by way of guidance, planning, coordination, service and supervision to increase the intensity of macroeconomic regulation and control to enhance the quality of the overall market; Second, by focusing on theexpand the scale of SMEs, to enhance the competitiveness of enterprises; third, the establishment of the government under the guidance of the community management of Recreation in the management system, to ensure the standardization of management, the development of laws and regulations, strengthen the construction of the legal system;, balanced project structure to achievebalanced development, to take full advantage of the venues, resources, optimize resource allocation; actively cultivate the consumer market, and guide the masses consumption, changes in consumer habits and behavior, further expansion of market size; sixth, cultivate a batch understand the operation and management of complex sport of Economics and Managementtalent, sports fitness and entertainment of fresh blood.