The Research Of Kung Fu Performing Industry——under The Theory Of External Cultural Communication

With the rapid development of China’s economy, the demand for culture consumption also continues to go up, and the cultural products also become diversified day by day. The demand of China’s entertainment market spurs the production of performing works, and the creativity the design as well as the production of the works have achieved a very big breakthrough. As an important part of culture trade, nowadays the focus on political purpose of culture communication between governments had give priority to the profit-making trade of China’s external entertainment products. Through joining the WTO for more than10years, a group of entertainment corporations which have international vision, with reference to the international performing industry rules constantly, they try to find the road and methods to spread the excellent culture through the international stage, and they endeavor to lead the China cultural elements to go overseas. These entertainment enterprises break through various obstacles and become Pioneers in China’s entertainment industry of the international market. The Kung Fu entertainment industry becomes the most famous topic.At the same time, in today’s world the competition focuses on the comprehensive national strength, in which the culture trade plays a vital role. In order to build strong comprehensive national strength, the cultural products need to influence the world more greatly, and strives to build characteristic culture brand in the international market, seeking win-win effect of the "cultural exports economic benefits".Kung Fu namely the Chinese martial arts, is a great part of Chinese culture. Kung Fu reflects the continuation of the Chinese personality, contains historical value, cultural value and aesthetic value. So the study of how the international market actively develop the unique advantages of resources, foster strengths and circumvent weaknesses to expand cultural product output, is very meaningful to the subject. This paper selects martial arts for the study, with the performance of Kung Fu performing arts in foreign market as a case study; Based on the foreign cultural communication perspective, from the analysis of the performing on Chinese Kung Fu Show industry with the Potter diamond model, from the vertical thinking combined with the specific case analysis for the construction of the industrial chain of Kung fu performing arts, manage to enhance China’s foreign performing industry’s overall competitiveness.