Research On The Innovation Of Discourse In Ideological And Political Education In Colleges And Universities In The All-Media Era

Under the trend of continuous updating and in-depth development of Internet technology,the integration and development of traditional media and new media has accelerated,and we are fully entering the all-media era,and the general environment of ideological and political education in colleges and universities has also undergone tremendous changes.The discourse of ideological and political education in colleges and universities is the carrier of ideological and political education content,the key to improving the effectiveness of ideological and political work in colleges and universities,and an important influencing factor for college students to form relatively consistent value identity and behavior practice.As an important part of the youth group,college students are the key force worthy of the important task of the era of national rejuvenation,and the realization of the role of discourse on young students is related to the ideological security of colleges and universities,and the realization of the Chinese dream of the great rejuvenation of the Chinese nation.The "four characteristics" of the all-media era make the discourse of ideological and political education in colleges and universities have different characteristics from the past,the whole media makes the discourse content present immediacy,the holographic media makes the discourse carrier diverse,the all-staff media makes the discourse expression interactive,and the full-effect media makes the discourse dissemination different.This kind of technological empowerment in the all-media era makes the innovation of ideological and political discourse in colleges and universities face new opportunities and challenges.All-media empowers discourse content and makes it more extensive;Various forms of media,innovative ways of expressing ideological and political education discourse in colleges and universities;The subject body is more diverse,and the validity of the influence of ideological and political education discourse in colleges and universities is enhanced.At the same time,it also brings challenges to the relationship between discourse subjects,the dominance of discourse,the effectiveness of discourse communication,and the recognition of discourse value.This is an important support point for our current innovation of ideological and political education discourse in colleges and universities,and we must be good at using opportunities to promote discourse innovation and development,and also accurately grasp the challenges brought by all-media technology to better solve the new problems faced by discourse innovation.To strengthen the innovation of discourse in ideological and political education in colleges and universities,we need to follow certain principles,set certain goals,and under the guidance of principles and goals,we can better promote the orderly innovation and development of discourse.It is necessary to adhere to the three unified principles,adhere to the correct political direction,follow the law of discourse development,and promote discourse reform and innovation.The goal of discourse innovation is set from four dimensions,including cognition,emotion,will and behavior,and on this basis,the path selection of discourse innovation is proposed from five elements,including discourse subject,discourse content,discourse expression,discourse communication and discourse practice,so as to better improve the validity of discourse in ideological and political education in colleges and universities.