Study On The Customer Satisfaction Of Personalized Education In The Training Institutions In Shenyang

Education and training industry in China started late, from its infancy in the early1990s, sponsoring the peak of the late1990s until the initial maturity of this process, onlytwo decades, this industry is the only one second-tier cities, third-tier cities, but has juststarted, but still in the stage of market development. It can be said that the education andtraining industry in China is an emerging industry. Shen Yang City, education andtraining industry, the large size of the education and traininginstitutions, the introduction of the different way they operate is also different, moreintense competition.Along with the new economy, consumer-centric thinking is regarded as almost allenterprises operating credo around the world in the rise of a consumer, the consumersatisfaction oriented "services revolution. Follow the market demand for personalizationand diversification in this trend, Shenyang minority education and training institutions, tocarry out "personalized education", and firmly grasp the characteristics of several yearsof elimination, reorganization, Shenyang Education training institutions come to the fore,and has begun to take shape, the way they operate has its own characteristics, and beingrecognized by the customer. How to launch due to the increasing demands ofcontemporary consumers of product quality, customer satisfaction products has alsobecome the greatest concern to the managers of educational institutions, said some of thenew features of the contemporary consumer psychology education and training ofenterprise management The proposed new challenges, the Shenyang education andtraining industry, operators better business mostly launched a series of personalized,psychological characteristics to meet consumer research and to explore how to better thetraining under the new economic era to carry out a personalized operating mechanism isa subject of considerable practical significance.Order to effectively complete the personalized perspective of education and traininginstitutions in Shenyang Customer Satisfaction Study, this paper documentary research,questionnaire, statistical analysis and other research methods. Empirical research part ofthis article Shenyang operations better education and training institutions as an entry point, according to the order of product realization, the system of personalized productsis subdivided into personalized promotional, personalized consultation, a personalizedexperience, individualized teaching, personality tracking services, such as the fivedimensions, taking into account the impact of the different personality traits to build amodel of customer satisfaction receiving personalized products, and the underlyingassumptions. Related questionnaire, the customer received the products of educationalinstitutions and SPSS17.0statistical analysis software,in order to verify the validity ofthe assumption, and finally draw the relevant conclusions of the study.