Research On Strategy Of Improving Customer Satisfaction In S Education

With the further advancement of urbanization and the transfer of rural workers to cities,there are more and more school-age children in c ities,whic h promotes the rapid deve lopment of China’s education service industry.In addition,compared w ith the post-60 s and Post-70 s,the post-80 s and post-90 s parents have a more advanced concept of consumption and education.These young parents hope to provide better educationa l conditions for their children.In addition to improving the ir children’s learning ability and cultura l cultivation,they a lso hope to strengthen the ir c hildre n’s qua lity education,whic h further promotes the development of the education industry.After the reform and ope ning up,a large number of fore ign capita l has poured into China’s education and tra ining market,and the government encourages the deve lopme nt of small and medium-sized private enterprises,which leads to more intense competition in China’s education and tra ining industry.In comparison,sma ll a nd medium-sized training enterprises lack good brand ima ge and suffic ient capita l in the market.Therefore,cities outside the first tier are the main targets.The ma in way to seize market customer resources is to provide customers with good training products and services.However,in the deve lopme nt process of sma ll and micro tra ining institutions,on the one hand,they lack good market risk response ability,on the other hand,they a lso lack strong funds for the development of market resources.In particular,consumers are more inc lined to choose big brands to reduce childre n’s education risk,w hich a lso leads to a difficult market environme nt for sma ll and micro training institutions.China’s education and tra ining market has developed for a short time,and the state has not issued strict and perfect regulatory polic ies.The teaching quality,teaching services and teachers of small and micro training institutions are far from being compared w ith large and medium-sized tra ining institutions.It is difficult for consumers to form good trust in sma ll and micro tra ining institutions.Eve n the managers of many sma ll and micro tra ining institutions are eager for quick success and instant benefits in their da ily manage ment activities,do not pay attention to fund manage ment and rationa l a llocation of resources,lack good teaching service qua lity and service awareness,and can only be eliminated by the market when they cannot be selected by consumers.At present,the powerful imple mentation of the "double reduction" policy makes a lot of capita l recede like the tide,and qua lity-orie nted education emerges at this moment.Many brands,such as Xueershi and New Orienta l and other national old brands,also adjusted the ir business ideas in time and c ompeted in various non-disc iplinary fie lds w ith the ir previous resource advantages.Major brands compete for the market,and the competition in the whole education industry is great.In this c ontext,educationa l institutions and private institutions with small capita l investment can only dig deep into a small area and community,attract customers w ith characteristic and high-qua lity services and high teaching achieveme nts,a nd plunder a sma ll market.According to the actual situation of S c ompany,w hether it can improve customer satisfaction is re lated to the success or failure of the company,w hich determines whether it can stand out in the fierce market competition.Before writing this paper,first sort out the ideas and deeply analyze the operation and customer satisfaction of S company.During this period,we compre hensive ly collected the literature needed by the research,especially the know ledge of business administration.On this basis,combined w ith the existing customer satisfaction index,we built a customer satisfaction index system for the company.In this study,the questionnaire method is used to understand the customer satisfaction of the compa ny by setting questions,and put forward the methods and strategies to solve the proble ms.On the whole,this paper focuses on the ideas of discovering,analyzing and solving problems.Comprehensive ly collect data,fully understand the actual situation of the company,integrate customer manage ment theoretica l know ledge,customer satisfaction theory and operation management related know ledge,refer to education and tra ining enterprise materia ls,measure the existing customer satisfaction problems of the company,and propose solutions to the problems,hoping to improve the core competitiveness of the company.