A Study On Influences And Countermeasures Of New Media For College Students’ Ideological And Political Education

With the development of science and technology, new media products such as weibo, wechat gradually gained popularity in the university campus because they can be operated easily and be regarded as s tool for students to express their thoughts, which brings broad impacts to college students’ ideology and ideological and political education work. In the new media environment, it is important to analyze the new media’s influences, characteristics and mode of influences on college students’ ideological and political education and widen the way of the ideological and political education work.Using the method of literature study, comparative analysis method, interview method and other research methods, this paper summarizes the research status at home and abroad and further studies the impacts and countermeasures of new media. In addition to the introduction part. The main body of text is divided into four parts:The first part of the article mainly discusses the connotation, types and characteristics of new media. Firstly, this part of the article properly expounds the concept of the new media to ensure that the research is scientific and strictness. Then, the new media is divided into four categories:network media, mobile media, interactive television media, new media group. Finally, this part sums up the characteristics of new media:hypermedia, interactive, space and virtual.The second part mainly analyzes the main performance of influences of new media for college students’ ideological and political education. Firstly, this part expounds the positive and negative influences on college students’ political, values, psychological from the perspective of the college students themselves. Then this part explores the different effect of new media on educators, education content, education carrier,education environment from the overall system of ideological and political education.The third part introduces the characteristics and mode of influences of new media on college students’ ideological and political education work. The new media mainly affects this work through the way of direct guidance, recessive penetration, rich classroom form, the growth of awareness of autonomy and these influences has the characteristics of objective, wide, convenient, development, permeability and diverse.Aiming at the above performances, characteristics and the ways of influences, the fourth part mainly puts forward to the countermeasures from the aspect of educators, students, education environment and work mode so that the new media in ideological and political education work can play a positive and effective role.