Shenzhen A Golf Club Marketing Strategy For Tourism

with the popularity and development of the sport of golf, we discovered the sport for the development of tourism and the impact is also growing, and on such a basis has long formed a new concept of tourism industry-golf tourism. It will feature tourism as the guide, based on the golf sports and propaganda media advantages, promote the local tourism economy prosperity, have a positive impact. In general, if our country can develop golf tour, is also in the economic development and social progress to create a new opportunity. Golf is one of the oldest outdoor sports and recreational sports, since it was introduced into China, it has been increasingly popular, to the development of today, China’s golf has reached a very prosperous stage, and gradually from a purely aristocratic motion to civilian sport development. Golf has been gradually from a single sports gradually to the way of economic development together, golf tourism has become the development of China’s tourism industry is an important component of, for this research topic is undoubtedly beneficial to further understand the golf tourism industry for our country the development of golf and to our country tourism industry to promote the development of a very active role.This paper focuses on the present situation of Chinese World Golf Tour, golf and tourism development are outlined, and examples of A Shenzhen City Club as an example, a typical A club marketing strategy, marketing issues analysis, further put forward to promote A ball for the overall development of advantageous marketing strategy. The full text by the example research method, to the point of almost the elaborated stimulative China developed coastal city golf club development marketing methods, to fill the current Chinese literature is not specific to golf club analysis of the blank, has a certain value of literature.