| Values are subject to all around the meaning of objective things, the importance of thebasic ideas and evaluation standard, it is people judge things have value and value the size ofthe criterion. Values on individual and society has a guiding role is to determine people’sbehavior and psychological foundation; it is decided to people views and behavior of thefundamental starting point. Values are not born with; it is people in the process ofsocialization of gradually formed. To set up the correct values, can set up the correct outlookon life, can realize its own value. Therefore, values education is an important content of themodern moral education. Values education is an eternal topic, also is a dynamic subject, inthe different historical period, different social background, the values education content, formand way will have different forms.At present, Chinese society is in rapid changes of transformation period, the mainperformance is the China is complete from the planned economy to the socialist marketeconomy with Chinese characteristics of transition from traditional society to modern societytransformation. Transformation is a kind of profound and extensive social change. Itsinfluence shall by no means confined to the political, economic, or material civilization, butalso relate to human values, social psychology, and behavior way all aspects, etc. People’sidea, value orientation, mode of thinking, behavior habit and interpersonal and great changeshas taken place. To enter the market since the economic society, various social ideologicaltrends of college students’ values is affected college students’ values of the choice andconstruction meet unprecedented challenge. At the same time, various thoughts mutualcollision also makes the college students’ ideological and active unprecedentedly, the essenceand the dregs coexist, thoughts from simple gradually complicated, concept of valuehappened unprecedented change. The characteristics of the social transition period, make thecollege students’ values shape also met the challenge. College students as the whole society isan important organic composition part, will bear to serve the society, serving the people, theburden of the construction of the motherland. Therefore, their values in the period of socialtransition, what happened a series of change, especially worthy of our attention. With the development of economic globalization, the progress of science and technologychanges with each new day, the college students’ values notable changes have taken place. Ina sense, it represents the Chinese society values change the general trend of development,reflected the distinctive features of our age. Main body consciousness strengthened greatly,value orientation and value standard more pragmatic turn, utilitarian, value goal by unitary todiversification. In our country’s higher education, there is a kind of special groups, is highervocational colleges. Higher vocational education is higher education mode of running a, bothgeneral and its particularity. The college students in higher vocational colleges, have the samesocial cultural background, but in the knowledge structure, cognitive level andcomprehensive quality, personality, etc., and other than college students, and has significantdifferences.Higher vocational education is an important part of higher education, shoulders formodernization construction, the cultivation of high quality professionals’ task, to highereducation popularization made an important contribution, is common higher education unableto substitute type. In recent years, higher vocational education vigorous development, at thesame time, the higher vocational college students’ values education also concern, because itrelates to the process of the construction of the socialist modernization. Correct understandingand grasping of college students values education content, explore new ways of effective newmethod, is the current universities want to political education workers one of the urgent task.Higher vocational college students’ values, on the whole are satisfactory, it is positive.They have a strong sense of patriotism, to reform and opening up are full of confidence,positive enterprising, innovation is the mainstream of their life value orientation. However,with the development of market economy, in various cultural and ideological trends under theimpact of, their values from the ideal sexual orientation actualization, practical and utilitarian,appear even the faith crisis, lack of trust phenomenon, produced pragmatism, individualism,materialism, individualism and negative thoughts. Therefore, higher vocational collegestudents’ value is still unstable, that is not mature, and has the obvious effect and distortion.Based on marxism,maozedong thought, deng Xiaoping theory and "the three represents"the important thoughts as the theoretical guidance, insist on scientific development outlook, to strengthen higher vocational college students’ values education work as a starting point andthe home for, from the actual situation, the integrated use of the theory of ideological andpolitical education, combined with psychology, sociology, philosophy and humanities andsocial science knowledge, the problems are analyzed and discussed.This paper expounds the meaning of the values and values in the higher vocationalschool university student thought political education in the important position. Then based onthe background of social transition, through the thorough understanding and analysis of thegeneration of college students values characteristics, and further analyzed the contemporarycollege students the main reason for the values. Finally puts forward to strengthen highervocational colleges education values and the ways to implement the countermeasures.Through the socialist core value system, and establish the values education new idea, enhancethe school, the family, the society and so on education force, optimizing cultivationenvironment, strengthen the construction of campus network position, give full play to therole of campus culture, strengthen the mental health education, and guide college studentstake an active part in social practice activities, to build a high level of counselor teameffective measures to improve higher vocational college students’ values education effect. |