The Influence Of University Campus Popular Culture On College Students' Study

Since the reform and opening up, with the rapid development of network technology and popularization, pop culture in university campus in China have thriving development. Current, people’s way of life, way of thinking and value concept is the deep influence of the popular culture. With the opening and reform and higher education system reform, college students’ ideology and way of thinking by the cultural trend and commercial wave complete and the impact of the multiple perspectives. The university is all kinds of culture from and gathered the important place, college students is also popular culture is the main one of the audience. University campus popular culture attract the students, it is a new kind of culture, has the unique form and beautiful appearance for college students, and has a great influence on, also of the ideological and political education of university has made a difference. Language is the age of the brand with, it is people transfer feelings and the exchange of ideas tools, along with the progress of mankind constantly obtained the development and innovation. Now the campus popular "password language" has become a unique university campus popular culture. Campus in time to reflect the current popular university campus life, it is real expression of the psychological state of the students, the vivid reflects the political hot, social phenomenon and daily life. College students’ interest in cultural orientation and appeal to a certain extent, reflected in the new period of the youth of value, as well as to the society self of trepidation. Research university campus popular culture, will help us to understand the science popular culture, help to understand the college students’ ideological and political quality basic condition, and then probes further improve ideological and political education of the basic train of thought. Full text is divided into five parts, the content general as follows:First of all, on the basis of current research achievements, the university campus popular culture and campus popular saying the concept of discrimination. Then, the article analyzes the university campus pop culture causes and characteristics. Third, analysing campus reflected from the popular college students’value orientation and the psychological condition. The fourth, from positive and negative, the paper analyzes the university campus popular culture to the impact of the college students. Finally, from the above aspects to, on the basis of university campus popular culture to search for the right attitude, this paper suggests campus popular culture background of ideological and political education of countermeasures, tries to a more comprehensive system analysis and summary, promoting college ideological and political education of university campus culture correct guidance, make the ideological and political education advantage to further play.