The Investigation Of Present Situation Of Chinese Private Colleges Credibility

In the recent years, with the citizen’s social conscious increasing, credibility began formthe fired of news disseminates, and be used by people to evaluate social organization andpublic policies little by little. And universities’ credibility became the advanced education andexploration important topic as well. During these, private college and universities credibilityis becoming an attractive problem. The level of private college and universities credibility notonly incarnates the size of school, the mode of education, the quality of school. The degree ofscience and so many, but also responds the position of school in the government, student andenterprise. So, increasing the social credibility is very important to private college anduniversities’ development, plays an important part in increasing the whole of high educationin our country as well.This paper is based on private college and universities credibility’ importance anddistinctive, use case study method to choose a private college called D college to study, inDalian. This paper according to the source of private college and universities credibility, it isdivided into government, student and enterprise, and by way of evaluates credibility’dimension. During measure the all kinds of dimension, once again introduce three indicators,called approval degree, awareness, and reputation. And according to dimension with threeindicators of different emphasis, to analyze measure dimension’s influence and importance toprivate college and universities credibility. Then coverage the result of three dimension’s andget the whole social evaluates of D college’s credibility. Thus, in the process of this paper,information and literature data method, questionnaire investigation and individual interviewmethod are used to analyses and quantifies the three indicators under the three dimension.Measure the government dimension’s approval degree by its rules and assessment. Measurethe students dimension’s awareness by its popularity and professional characteristics. Measurethe enterprise dimension’s reputation by graduates’ basic knowledge, practical skills anddevelopment space. Three major evaluation of main findings shows that D college have a highcredibility. Not only get the government’s affirm and students’ assessment, but also it’sextrude advantage also incarnates the practice the skills of assessment from enterprise to thegraduates. But it not very well in the school’s advertise and the basic knowledge of graduates.Aim at the above findings, this paper introduce elevate suggestion of D college. That isimprove local government’s monitor function to private college and universities’ approvaldegree. Step up social supervisor and appraise system to increase private college anduniversities’ awareness. Promote private college and universities’ own education quality toincrease private college and universities reputation. Hope to resolve the D college’s practice problem and plays an important part in other private college and universities’ development.