Study On Guiding Public Opinion In University Contingencies

With a comprehensive development of human society, the devastating effects of emergencies alarmed on people, guiding public opinion played an important role in the process of disposal of emergencies crisis. In2003outbreak of the SARS attacks get attention and implementation of emergency and public opinion guiding research. Universities took the historic responsibilities of the personnel training, scientific research, services, social, cultural heritage. The interests of the relationship between social thousands of families in the country. It played an important role in building a harmonious wealthy society in the new era. The security and stability of the college, the growth and success of the college students, were concerned by the government, society, and family. It is because of the colleges and universities as the concentration of large groups of people and social groups, with reform of the Higher Education, colleges and universities are increasingly confronted with admissions, employment, student management, educational reform, poor students, students’ psychological health and involved a lot of pressure problems. It easily led to unexpected events and become the focus of attention, the social media hype theme, improper disposal inevitably seriously affected the security and stability of the school and community.The thesis made a comparative analysis of public opinion emergencies of universities under current situations o, revealing its features and internal operating rules based on the absorption of drawing on the experience of the crisis management of the college of public opinion both home and abroad, analyzing the existing problems for universities incident public opinion guidesystem; combing college incident in public opinion to summarize the successful experience and positive recommendations for prevention and management of university emergency guide public opinion, enhancing university emergency crisis management capabilities to enhance the effectiveness committed explore constructing emergencies opinion to guide long-term mechanism. Specifically, the thesis is as follows:The first part is the introduction of the thesis focusing on the research background, purpose, significance and methods as well as the progress of this research both home and abroad. The second part is the definition of the basic concepts and analysis of the theories of the guidance of public opinions during emergencies at college. It elaborates the characteristics of the guidance of public opinions. The third part analyzes in depth the Significance, principles and problems of public opinion guidance in the management of emergencies. It suggests the basic principles which the public opinion guidance must follow and analyzes the emerngencies which are prone to lead to public opinion crisis and their harmful effects and causes. The fourth part is a comprehensive analysis of the key aspects of public opinion guidance, explaining the role of Internet supervision and direction, emphasizing the importance of public media, innovating ideas and management model in college emergencies. The fifth part aims to explore the long-term mechanism of public opinion guidance in emergencies and its necessity. It explains how to improve the mechanism and how to build an early warning mechanism of public opinion crisis in college emergencies. It explores how to build a pragmatic and efficient operational mechanism and thereby boosting the effective solution of emergencies. The last part mentions the deficiencies of this research and comes up with some thought-provoking ideas, pointing out the direction for future research.