Research On Public Opinion Guidance Strategies Of Colleges And Universities Under The Background Of The New Era

With the strengthening of the trend of economic globalization,the phenomenon of information age is more and more obvious,and the cultural gathering areas,information is bound to be developed,coupled with the rapid development of Internet technology,it makes the cultural and information exchanges around the world more closely,so colleges and universities have become a region of cultural diversity collision.The rapid development of modern information technology makes the Internet through the development of university teachers and students have become more democracy,diversity,as well as the public opinion guidance work has brought some new difficulties,such as education concept difference between teachers and students,the students master the knowledge and the real demand of the market and some security problems of the university itself,therefore,the progress of the public opinion work also more and more get the attention of the society in various fields of scholars.In this paper,the connotation of public opinion in the colleges and universities and on the basis of the analysis of features and related theory,the main problems of public opinion guide work in colleges and universities,colleges and universities mainly includes public opinion of the related legal system is imperfect,the management of the university public opinion subject not clear,the construction of public opinion's lack of big data environment consciousness,insufficient ability for network public opinion to guide management of colleges and universities,colleges and universities lack of public opinion management talents and university public opinion management means backward,etc.;This paper further analyzes the existing problems from the aspects of insufficient network ethics and moral education in colleges and universities,unstable psychological thought of college students,imperfect supervision mechanism of public opinion in colleges and universities,and finally puts forward reasonable solutions.