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A Study About The Corporate Culture Construction Of HT Education Group

Posted on:2014-01-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y S ZhaoFull Text:PDF
GTID:2247330398977097Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China’s private enterprises are emerging from the reform and opening up and achieved rapid development, but more private enterprise development to stagnate after a certain size, the original joint venture employees have left, and even become a strong opponent, enterprise management confusion, lost the centripetal force of entrepreneurship. With the development of enterprises, the original management model has been unable to adapt to current situation, in which the most important reason is the corporate culture, has not kept up the scale of business development, corporate leaders "influence" is not timely communicated to each of the new entrants into the business employees, enterprises lack the spiritual things. Corporate culture can unite enterprises, to coordinate internal relationships, the main guide to enterprise development, Ultimately achieve sustainable and rapid development, how to build corporate culture is an important aspect of management.In this article, the domestic "public examination" education and training industry leader HT Group, for example, Study of corporate culture. The first chapter introduces the research background, significance, with an indication of this research and innovation ideas and methods. The second chapter describes the definition of corporate culture, corporate culture, the basic structure and function of corporate culture. The third chapter introduces HT Education Group corporate culture building in the background, history and through questionnaires to establish HT Education Group corporate culture to identify problems in the construction and analysis of the problem. Chapter IV presents the HT Education Group based on corporate culture construction problems and the reasons given for improvement measures. Chapter V describes the conclusions of this thesis and research prospects.This article adopts the combination of the actual and theoretical methods, questionnaire, researching on the development process, statistical analysis method to research the corporate culture of HT Education Group. Combining with theoretical knowledge of corporate culture, For the spirit of enterprise layer, system layer and physical layer culture investigation to find out different educational backgrounds within the Group, employees of different positions on the Group’s exist corporate culture’s true feelings and give recommendations, We can analyze the results of the questionnaire according to theoretical knowledge of corporate culture, Identify the main issues currently Of the Group in the corporate culture construction, And then analyze the causes of the problem using the theoretical knowledge of the second chapter, and the final measure according to the theoretical knowledge of corporate culture.
Keywords/Search Tags:HT Education Group, Corporate Culture, Enhancing measures
PDF Full Text Request
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