Study On The Competitive Advantage Of Tourism Service Trade Of Enshi

With the rapid development of the industry, tourism service trade in the21stcentury has become the international trade compelling new domain, and in economicdevelopment plays more and more important position. Trade in tourism services todeveloping countries not only opportunities, but more importantly a challenge.Tourism service trade is one of the fastest developing trades not only in the worldservice trade, but also in the Enshi, Enshi as only a minority of the central Chinaregion, the superior geographical and location, mild climatic conditions constitute theunique advantages of developing tourism service trade in Enshi, making Enshi’stourism service trade the leader in Enshi’s service trade. And the keystone ofdeveloping service trade of Enshi. In addition, the railway should million open totraffic, and also to the tourist trade would bring great opportunity. Because of Enshitourism services low consumption of resources, driving factor is big, more chances ofemployment, so the development of tourism services trade, to promote regionaleconomic development and promote the Enshi has a very important role.So, how to use so many advantages, and how good grasp this opportunity inEnshi? This paper attempts to Potter’s theory of competitive advantage for the touristtrade in services, the competitive advantage of the tourist trade in services in Enshi.This paper is divided into five parts. Chapter1, this paper mainly expounds thereasons topic selection, research methods, and related research at home and abroadwere reviewed and simulated innovation places; Chapter2, this paper introduces thedefinition of tourism services trade, characteristics and functions, and introduced theresearch tourism service competitive advantage of the basic theory, the theory ofcomparative advantage has competitive advantage theory and the paper; Chapter3,through the data analysis reveals the tourism service industry in Enshi area economydevelopment the position and role; Chapter4, tourism service trade in Enshi from thecurrent situation of the use of the potter competitive advantage theory analyzes theimpact of Enshi region tourism services trade competitive advantage of various factors; Chapter5, through to the Enshi tourism services trade analysis of theadvantages of the competition, it put forward in Enshi tourism service tradedevelopment Suggestions and countermeasures.