| Through reforming and opening, the development of China’s financial industry up to 32 years has made great progress, but from the development trend of the three pillar column of the banking, securities, insurance, the bank’s development has had a certain scale, and the management are on the road; the securities company also found a good development mode. Through this years central-policy’s support and securities companies’healthy competition,the securities company gradually got social and common people’s identity; At the same time,insurance-company’s development has experienced twists and chaotic development process. Insurance industry itself is good industry; insurance products are also good thing, but not get enough attention of the people. Perhaps because once the quality of the employee of the insurance industry is low and the government regulation is not strictly, all of these leaving people bad affection from the thirty years recovery.But the business insurance has received Government-department’s support. Therefore, from now on, the development of the insurance will follow the bank and the securities’step soon.This article is composed of five parts, the basic mentality and the structure arrangement are as follows:The first chapter of achievement introduced something about my choice of the topic. First analyzed from three aspects why I has chosen this topic.First, the insurance industry receives government’s support more and more. and in recent years’ government work reports, government’s policy gave more and more attention to livelihood of the people, but along with aging aggravating, social science and technology progress, medicine progress, and so on, the danger which following the three aspect’s they are 1, life matter’s dangerous 2, longevity’s dangerous 3,the physical disabilities and vigorously of the environment bringing. The business insurance’s existence is for society guarantees to play important role. Second, the insurance industry has advantage development prospects. Third, the insurance industry has the comparative advantages through insurance and banking contrast,; Insurance and securities contras -t.Forth, the insurance industry in capital market’s position is lagging. Because insurance companies have very good development but its listed number was so few, this article only chose the insurance company listed as a research object, I hope that this research can better combined capital market with insurance industry.Secondly, the paper analyzes the problems of insurance companies at the domestic and the abroad market. When I writing this article, I just used my data collected in the process, domestic research still had not have specific analysis, only put forward some opinions from theory, and foreign research of this aspect is rare.The second chapter:I analyze something of the insurance company’ listing. The first, introducing the development history of China’s insurance industry and the important events. Second, I introduce the listed insurance company. Third, from the macro、micro and legal perspective, discussed the main purposes insurance company listed. Four, the significance of the insurance company listed: (1) better to accept the supervision of all social sectors. (2) the insurance company listed for our country insurance enterprise, will lay the foundation to keep and attract talents. (3) the insurance company listed on perfecting corporate governance has a very good effect. (4) the insurance companies can promote insurance market and the capital market’s coordinating development. (5) can promote financial system、financial products’innovation. (6) insurance company listed opened up broad heaven of the company’s capital operating. (8) can quickly raise enough capital, and improve the solvency. Five, the fifth part of this chapter, from the external environment and insurance itself, discussed the requirement of insurance company’s listing. For their own conditions, it’s following the seven aspects of content. (1), the capital requirements; (2) the company’s profitability requirements; (3), on equity structure requirements. (4), the internal management structure whether perfect requirements; (5), whether to introduce foreign advanced technology and experience; (6), whether can gradually follow the relevant operation rules of the listed company and improve the transparent degree of the company’s management; (7), whether pay attention to strengthen the construction of the talents. The third chapter is to choose the benchmarking--Chinese ping an insurance (group) limited liability company and I Analyze from seven aspects of it’s listing. The first is to the establishing of Chinese ping an insurance (group) Co., LTD; the second, I analyze the good results the company got and introduce why I choose it as the benchmark company. The third is introduced by stages of the strategic development stage of the Chinese Pingan company; the Fourth is the key of this chapter, from six aspects obtained the reasons of it’s success. They are (1), the combined of the product management, brand management and capital management. a, the product management; b. brand management. c, Pingan’s capital management. (2) to introduce strategy investors, and achieve operational management internationalization. (3) the equity of the company, clear relations; (4) perfect the internal management structure; (5) before listing it’s got a better profitability forth; (6) safe insurance strengthen attention on talents. the fifth part of this chapter is the price analysis of the ping an insurance (group) Co., LTD.the sixth part is the successful experience of the Pingan, the last part is the meanings and functions of listed company.The fourth chapter, the contrasting company, the listing problem of the Taikang life. The fourth chapter aimed at the theoretical analysis of listed the insurance company, and combined with China Pingan, I concluded the feasibility listed analysis report by comparison.. The specific content of this report as follows: first, the brief introduction of the Taikang life:the Three, the strategy development experience about Taikang life limited company 1.1996 to 2000--entrepreneurial accumulation phase; 3,2004-2006:earnings growth stage; 2,2001-2003:three important stage of rapid growth stage of development. Four, Taikang life’s feasibility listed analysis, we can get the conclusion from the following aspect:(1) products management, (2) brand management, (3) capital management (4) premium income (5) solvency (6) equity disorder (7) corporation governance structure analysis by line. This the fifth part chapter of analyzed from the basic formula. And at last I give a simple conclusion for this chapter.This innovation and contribution of the article not only consolidated the listed insurance companies, but also analysis the unlisted insurance companies. I hope that, through this article,people can distinguish which kind of the company should listing。... |
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