Analysis On The Brand-building Of Public Services Based On The Concept Of Government Improving People’s Livelihood

"Speed up social development and make efforts to improve people’s livelihood," is an eye-catching highlight in the 17th National Congress Report of CPC. It is not only a necessary requirement of thoroughly applying the Scientific Outlook on Development and building a well-off society, but also a basic strategy of managing and prospering the country. As an important pillar of the national economy, public enterprise is an important carrier for the government to fulfill public service functions, an important platform for the government to provide public products and public services to the people, and a main body for the government to implement the policy of benefiting the people and favoring the people. In this context, research on how to build and promote the public business service brand starts with improving living standards and is targeted at vigorously improving people’s livelihood and basic public services, always putting people first and solving problems that are most concerned about, the most urgent, and the most prominent in people’s daily life. Taking "Xinrong Water" brand-building at Chengdu Waterworks Co., Ltd. as an example, this paper intends to analyze the brand-building of public services based on the concept of government improving people’s livelihood and building a harmonious society. Based on the analysis of the status of public services and requirements of building service type government, the paper reveals the necessity and urgency for the public business service brand-building, as well as its great significance of improving people’s livelihood, maintaining stability and promoting harmony. At the same time, the paper tries to put forth the problems and countermeasures for them according to the related theory in public service brand-building and drawing on the experience of other regions home and abroad.