Study On The Interests Distribution Of Strategic Partner In Supply Chain

This paper starts from the angle of the small and medium domestic suppliers, it analyzes the profit distribution of retailers and suppliers separately before and after they have built up strategic cooperation with each other. The first aim of the paper is to offer some guidance on strategy orientation to the small and medium domestic suppliers,secondly, to offer a new direction on how to gain the biggest profit when the supplier cooperating with retailers. The guidance includes the following three aspects:First, it starts with the strategic cooperation of supply chain and induces several methods on choosing cooperation partner, including traditional quantitative analysis, mathematical model with fuzzy comprehensive evaluation and the approach with real options. Those methods emphasize the importance of finding the right partner, and they also offer great guarantee on the quality and efficiency of partner choosing and efficiency of the supply chain operating, which is worthy of attention.Secondly, it compares and resolves models on three diffident situations on regarding of the development of our domestic retailing industry.At last, the paper discusses the distribution of the leftover one third profit produced in the supply chain operation, which is mainly analyzed by the bargaining model for cooperative game.It comes to two conclusion, firstly, both the retailer and supplier need to spend great time and energy on cost negotiation,which reduce the profit of the supply chain and the profit the retailer and supplier gets, the increase of the times they pricing do no good to the profit gaining. Secondly, the one who bargains first gain more than the other side. So our domestic small and medium suppliers should plan the whole production not just on the short run but on the long term interests, grasping the first-mover advantage to gain more reasonable profit distribution.