The Analysis On Development Strategy Of MS Financial Leasing Co.,Ltd

MS financial leasing Co., Ltd was established in 2008 in Tianjing, China. It is a company specialized in financial and operating lease. To assure a good beginning and sustaine growth, it is very important to have a clear picture of where it wants to go and how it will get there. Therefore, a comprehensive strategic planning is required.This paper will start with the mission of MS financial leasing Co., Ltd, then, analyze the main problems existed and the strategic environment in which the company is developing, summarize the strength, weakness, opportunity and threats in process of the company’s development. On this basis, we are going to establish strategic target, overall strategy and competitive strategy. To achieve the objective, this paper defines a strategic plan in every aspect of running a company including corporate governance, risk management, marketing system, financial management, human resources, IT system construction, and building of core team, brand and corporate culture. Finally, suggestions on strategy control are provided.The paper contains the following five chapters.Chapter One gives a brief introduction to MS financial leasing Co., Ltd and discusses its problems. It will begin with the establishment and beginning stage of MS financial leasing Co., Ltd, and then introduces the main business of MS financial leasing Co., Ltd and analyzes major issues found during the operation of MS financial leasing Co., Ltd.Chapter Two provides the strategic environment analysis of MS financial leasing Co., Ltd. For the first, this chapter introduces the development of strategic management theory. Then, it discusses the strategic environment of the company. Through analysis of the strategic environment, this chapter uses the SWOT to summarize the company’s strengths, weaknesses, opportunities and threats in the development.Chapter Three discusses the strategic choice of MS financial leasing Co., Ltd. Based on the SWOT analysis in chapter two, this chapter identifies the strategic objectives, overall strategy, competitive strategy and market positioning. At the same time, it establishes a profit model named "assets income+financial income".Chapter Four focuses on strategy implementation. Having clarified the strategic plan, now it is the time to dedicate in the realization of the plan. This chapter proposes detailed strategy implementation suggestions in the following aspects:corporate governance, risk management, team building, human resources, system construction, corporate culture, brand building, marketing system and financial management.Chapter Five discusses the strategy control, and gives suggestions on pre control, post control and in-process control.During studying in the EMBA courses in southwestern university of finance and economics, the author has already applied what she learned in the strategic planning of MS financial leasing Co., Ltd. Some theory and suggestions in this paper are being implementing in MS financial leasing Co., Ltd. It would be gratified if this paper can provide good reference to others in the financial leasing industry.Finally the author would like to thank all professors and experts who have helped the author in writing this paper. This paper would not have been possible without the efforts of yours. And your comments and feedback will be greatly appreciated.