China’s Exhibition Industry Stakeholder Coordination Mechanism

Since the reform and opening up, China’s market economy and economic strength has been greatly improved, while a long-term progress has been made in exhibition economy, which is combined with features of "smokeless industry" and the rising industry. The rapid development of exhibition industry played a pivotal role in promoting the development of China’s national economy. Because of its strong correlation effects and good prospects for future development, the economy has been listed as one of the new critical points which are now driving China’s economic growth. However, at current stage in the development of exhibition industry there are many problems not well resolved, which will be seriously detrimental to healthy development of China’s exhibition industry.In this paper, we propose the problems in development of exhibition industry in China and select the perspective of stakeholders for in-depth analysis, all will be based on the status of China’s exhibition industry and the issues raised. Firstly, we introduce an overview of exhibition-related. With plenty of literature search, problems showed up in the development of exhibition industry are summarized and strengths, weaknesses, opportunities and threats of China’s exhibition are pointed out, after that we build a SWOT framework of exhibition industry’s development in China with SWOT analytical method. Secondly, with introduction of Stakeholder Theory we give detailed definition and classification of exhibition industry stakeholders in our country.These stakeholders are classified as in the core stakeholders, meeting the core stakeholders, in support of stakeholders and marginal stakeholders. Classification based on the power of stakeholders and interests matrix is where the innovation of this article lies. Thirdly, we analyze pairwise interacion of various stakeholders in our exhibition industry, including the exhibition businesses, government, exhibition visitors, and exhibitors, based on Game Theory. This method is also rare in the literature of research on exhibition industry in China, and is the greatest innovation of this article. Finally, according to game analysis of convention and exhibition industry stakeholders, we want to construct overall interests coordination mechanism of the exhibition industry stakeholders, which provides a new consideration in the healthy development of exhibition industry,through the establishment of expression mechanism of interests, the distribution of benefits compensation mechanism, interest-oriented and constraint mechanism, the interests of incentive mechanism, monitoring mechanism,and the interests of the interests of the six micro-integration mechanism.