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Than Philippine Sports (china) Co., Ltd., Chengdu Branch Organization Structure To Improve Research

Posted on:2011-04-03Degree:MasterType:Thesis
Country:ChinaCandidate:Q Y LuoFull Text:PDF
GTID:2249330368978110Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The enterprise Branch office’s organizational structure is the entire enterprise group health, continually, the highly speed development organization foundation, had decided whether the enterprise group can implement and the implementation in this region’s strategic plan and the goal. Especially the enterprise Branch office takes in a market most front enterprise organization, its reasonable and the effective organizations and agencies design to promotes with the safeguard enterprise’s service the development which and continues in this local health is very important. Faced with increasing competition and ever-changing external environment as well as the corporate headquarters of the high demand of continuous improvement, the enterprise is facing many new challenges unceasingly, needs at the right moment to make the organizations and agencies adjustment and the redesign to adapt the market change and the competition situation, thus safeguard enterprise in this area newest marketing strategy plan and goal realization.JDI sports (China) CO.LTD entered the Chinese market in the late 90s, built representative office in Guangzhou. After several years’rapid development, JDI established local factory in Suzhou and the first sales office in Shanghai, then in Beijing and Guangzhou. With entering 21st century, JDI established sales office in Shenyang, Wuhan and Chengdu to support local market biz.With the violent change of external environment condition, according to unified standards establishment transnational corporation region subsidiary company organizational structure whether dynamic adaptation market change, how to advance the organizational structure innovation positively, guarantees the company strategic target realization, becomes current waits for an important topic which the company manager solve. This article utilizes the organizational structure and enterprise group’s correlation theories, take enhances JDI product in the market to hit the target, simultaneously to build a stronger and efficient team to fight with competitors to be the leading brand in the market.
Keywords/Search Tags:JDI China Chengdu Office, Branch office, Organizational Structure, Management style
PDF Full Text Request
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