A Study On The Influence Mechanism Of Entrepreneurship Policy On University Students’ Entrepreneurial Intention

In the era of knowledge-based economy development, the group university students to startbusiness is gradually take the place of glass roots entrepreneur and becoming the fresh troops ofbusiness establishing & innovation in China and the main force to promote national innovationeconomy development. On the one hand, university students business startups can promoteemployment by business startups to relieve the difficulty of university students employment; on theother hand, it can promote the development of innovation economy, and its value & importancebecomes more and more prominent too. With the development of study on university students business startups, it is found that in various efforts to encourage & support university students tostart their business, the role of policies regarding university students business startups is verycritical, which plays a dominant role in the course of creating good entrepreneurial cultures &perfecting supportive business startups system. However, relevant investigation finds that, after theissue and implementation of entrepreneurial policies, the intention from university students to startbusiness and the rate of initiative business startups are still not high, even some individuals havehigher intention to start business, they are fear about the availability of resource & the risk they willface in the future, thus their business plans are set back. So how do entrepreneurship policy improveuniversity students Entrepreneurial intention & promote them to start business effectively? Thispaper thinks that, at first it shall answer how entrepreneurship policy affect university students Entrepreneurial intention, next, it is necessary & important to study the influence mechanism ofentrepreneurship policy on university students Entrepreneurial intention, and this paper verifies themodel of influence mechanism of entrepreneurship policy on university students Entrepreneurialintention.The starting time of university students initiative business startups in our country is later, therate of their initiative business startups is lower, the study related to this is also in the infancy, andthe study mostly focuses on the survey for status of university students business startups,comparative study on domestic & foreign developing environments and empirical study on thetheory about Entrepreneurial intention, while the few study on factors influencing Entrepreneurialintention is only to take entrepreneurship policy into environment factor and only make roughinvestigation.Based on combing & summarizing archives of relevant study such as entrepreneurship policytheory, Shapero s theory of the entrepreneurial event, Entrepreneurial intention theory etc., thisstudy defines such basic concepts as university students business startups, characteristics of university students to start business, characteristics of business startup activities & entrepreneurshippolicy, and it classifies entrepreneurship policy into three elements from the level of psychologicalimpact: policy impact, policy perception & policy understanding, on this basis, by introducingbusiness startup desirability & feasibility perception as mediated variables, it analyzes therelationship between entrepreneurial policy, Perceived desirability& Perceived feasibility as well asEntrepreneurial intention and creates the three aspects theoretical study model, at the same time, itinvestigates the influence of individual background factors influencing three psychological factorsof entrepreneurship policy factors ,as the supplement of the above study models, at last it creates atheoretical model for the whole study, raises study hypothesis and designs questionnaire.By taking university students in Hangzhou as sample objects, after the issuance ofquestionnaires, the sample data collection & preparation, statistic analysis through the usage ofSPSS16.0 to carry out difference analysis, correlation analysis & mediating effect analysis onquestionnaire data, this paper tests the relationship & pathway of influence of entrepreneurshippolicy on potential Entrepreneurial intention of university students and verifies relative theoreticalassumption. It draws the following conclusions:(1) This paper classifies entrepreneurship policy into three influencing factors frompsychological level: policy influence, perception & obtaining, this classification distinguishesvarious degrees of combination of entrepreneurship policy & target group, so it is convenient toexamine the influence of various degree of psychological impact factors on Entrepreneurialintention, and as this classification enriches the vision to classify entrepreneurship policy, is in linewith the reality of policy implementation, it has got better supports of reliability & validity.(2) Relevant analyses find: policy impact is only in significant correlation with Perceivedfeasibility but no significant correlation with Entrepreneurial intention, Perceived desirability. Themediating effect analysis finds: the parts of policy perception & obtaining are to perceive & affectEntrepreneurial intention through Perceived feasibility & feasibility; while policy perception is toperceive & affect Entrepreneurial intention through Perceived feasibility entirely; and policyobtaining is to affect Entrepreneurial intention mostly through Perceived feasibility.(3) The difference analysis finds: sex、educational history & business startup situation in afamily with significant difference in Entrepreneurial intention has no significant difference in policyimpact, perception & obtaining; but specialty has significant difference in Entrepreneurialintention and policy impact; and enterprise education attainment has significant difference inbusiness startup intention, policy perception & obtaining.At last, this study discusses the above analysis results & explains their reasons, and on thatbasis, it puts forward policy proposals, e.g. to exert the leading functions of policies, to perfectentrepreneurial policy system, to strength policy advocacy and to support intermediary services, and it points out the shortage of study in this paper & prospect.