Researchon The Influence Factors Of Entrepreneurial Intention Of University Students-Based On Liaoning Province

In recent years,how to properly arrange the increasing college graduates becomes a hotter issue of concerns to our government and society.However,starting a business is a prompt means of expanding employment,which is meanwhile an effective way to promote the development of national economy as well.Entrepreneurial college students not only solve their own employment,but also provide jobs for others.They will better develop the professional knowledge and skills they have learned at the university,and at the same time contribute to social stability,economic growth,and government tax revenue growth..College students are the most entrepreneurial and entrepreneurial potential groups.Governments at all levels in China have introduced a number of preferential policies to encourage and promote college students' entrepreneurship.Such as free entrepreneurial consultation,subsidy training fees,free provisionof entrepreneurial venues,tax reduction,interest-free loans,entrepreneurial incubators and other support measures,and the school has also developed an accommodative policy for entrepreneurial students,such as allowing students to retain their studies,start a business,open Entrepreneurship education courses,lectures,competitions,etc.During the two national conferences in 2015,Premier Li Keqiang put forward the important viewpoint of “mass entrepreneurship and innovation”.Since then,college students' entrepreneurship has received more support from all aspects of society.So,under the current social environment with low rate of starting a business among China's college students,it's significant to research on the factors that influence their willingness for startup.This paper takes the college students in Liaoning Province as the research object,firstly expounds the background and significance of the research.By studying the previous literature,based on the research results of other scholars,the theoretical model is proposed,and the hypothesis is put forward according to the planned behavior theory and the ternary interaction theory.The results of the questionnaire survey and SPSS statistical analysis software were used for descriptive statistical analysis to draw conclusions and inspirations.The results show that:(1)male college students' entrepreneurial willingness is significantly higher than female college students.The entrepreneurial willingness of college students with entrepreneurial experience is higher than that of college students who have no entrepreneurial experience.The entrepreneurial experience of relatives and friends will improve the entrepreneurial willingness of college students;(2)college students' psychology The achievement motivation in behavioral characteristics is significantly positively correlated with the entrepreneurial will of college students,while the risk-taking tendency of college students is significantly negatively correlated with the entrepreneurial will of college students.There is no significant correlation between self-efficacy and college students' entrepreneurial willingness;(3)the higher the level of resources owned by college students The stronger the willingness to start a business;(4)The social policy environment is significantly related to the entrepreneurial willingness of college students;(5)The environment for entrepreneurial education is significantly related to the entrepreneurial will of college students.