Research On Competitiveness Evaluation Of Foreign Trade Listed Companies In China

Increasingly intensified international competition and constantly-changing market conditions had brought fierce challenges to the Chinese foreign trade enterprises, who badly needed to enhance their corporate competitiveness in order to survive and develop. Foreign trade listed companies were the most excellent parts in the foreign trade industry. The research on the evaluation system and promotion means of their competitiveness had significant theoretical and practical value.Firstly, the paper systematically summarized and concluded the research findings of the theories and evaluation means of the foreign trade companies, pointed out the shortcomings of the present evaluation means and analyzed the general situation of the foreign trade listed companies in the current stage, which laid a good foundation for a further study on the competitiveness among the foreign trade listed companies.Secondly, based on the evaluation index systems of the 32 foreign trade listed companies that were chosen in the first round, a further filtering of the evaluation indexes through the combination of subjectivity and objectivity ensured overall and typical index systems; and such comparatively scientific evaluation index systems of the foreign trade listed companies specifically included ten indexes that represent five factors.Thirdly, with the data of the 26 foreign trade listed companies in Shenzhen and Shanghai Stock Market as a sample, the paper adopted three comprehensive evaluation means (composite index, factor analysis and weighted ideal point method) to analyze the sample indexes while taking the merits and demerits of these different evaluation methods into consideration. The usage of the combination evaluation produced more scientific evaluation results of the foreign trades listed companies’ competitiveness. At the same time, the paper analyzed the comprehensive evaluation results through classifying the competitiveness of the 26 foreign trade listed companies into three types:6 companies with relatively high competitiveness such as Liaoningchengda; 7 companies with relatively low competitiveness such as Shidaiwanheng; the rests belong to the middle part.The result of the evaluation found that top-ranking foreign listed companies had excellent scores of several indexes, while low-ranking companies were in an inferior situation nearly in every index. Therefore, to enhance the competitiveness of companies, top-ranking companies need to maintain the overall advantages, focusing on the breakthrough of a certain index;and low-ranking ones need to strengthen the improvement of all indicators.Lastly, the paper proposed the major ways to promote the competitiveness of the foreign trade listed companies from the aspects of the internal capability and the external environment.