Zibo City Auto Manufacturing Enterprise Logistics Rationalization Research

In recent years, along with Chinese economic market has developedin-depth, and the policies on expanding domestic has been put into execution, theautomotive manufacturing industry has gradually become a pillar industry of Chineseeconomic development. And the automotive industrial logistics become the main partof manufacturing logistics. Logistics rationalization of the automotive industry isdirectly related to the level of development of the Chinese logistics industry. With theforeign automotive manufacturers have applied supply chain management extensively,a growing number of Chinese automotive companies began to strengthen theapplication of supply chain management . The study of automotive manufacturingcompanies’logistics rationalization will help the auto manufacturers to use advancedlogistics concepts, advanced information and logistics technology, integrate the supplylogistics, production logistics and distribution logistics to promote the modernizationof Chinese automotive manufacturing enterprise logistics.Main research content:(1) Review of domestic and foreign car manufacturer’s logistics rationalization ofStatus of on the basis of the use of the theory of supply and demand. Transaction costeconomics and economic theory and supply chain management, logistics, integration,management, logistics iceberg management theory to analyze the logisticsrationalization of the automotive industry, provides a theoretical basis for therationalization of the automotive logistics.(2) Use of supply chain management theory, combined with flow characteristics of thecar manufacturer’s proposed rationalization of the automotive logistics serviceprocess and data models. The use of supply and demand theory, the rationalization ofthe automotive logistics supply and demand characteristics and contradictions.Automotive logistics rationalization of the overall ideas, goals and implementationapproach, including the internal channels and strategic approach to internal means,including rationalization of supply logistics, production logistics rationalization andthe rationalization of distribution logistics; strategic approach to third-party logistics, integrated logistics and lean logistics.(3) Analysis and research within the automotive logistics rationalization means,according to the status quo of China auto manufacturers, supply logisticsrationalization can take the mode and Approaches; analysis of the content and featuresof the automobile production logistics, combined wit the characteristics of therationalization of production logistics, way to achieve the rationalization ofproduction logistics; analysis of the characteristics of the rationalization of thedistribution logistics, propose ways to achieve the rationalization of distributionlogistics, and pointed out that the distribution is an effective way for sales of logisticsrationalization.(4) Automotive logistics rationalization of strategic implementation approach,including third-party logistics, integrated logistics and lean logistics. Third-partylogistics, the steps of the correct choice of third-party logistics; study thecharacteristics of integrated logistics is proposed based on integrated logistics modelfor integrated production and marketing of proprietary logistics and third partylogistics; analyze the guiding ideology of lean logistics and the main contents of LeanLogistics supervision and implementation approach.Finally, using the Zibo City’s automotive industry as example to analyze.