The Rural-Urban Social Commerce

The difficulty in selling agricultural products has prevented economic development in rural areas, and the difficulty in buying urban agricultural products has also become increasingly prominent. In order to overcome the obstacles of both sides, the main purpose of this paper is gathering requirement of agricultural products sales situation and agricultural products e-commerce needs through literature research and user research, thus allowing a more direct flow of rural agricultural products to the urban by designing agricultural products e-commerce concepts and prototypes for farmers.First through literature research and user research, we summary the existing advantages and disadvantages of rural farmers directly involved in agricultural marketing model, and further make the analysis the advantage of e-commerce. We find that the agricultural e-commerce sales model can overcome the major disadvantage of the existing agricultural sales model, so we expect to solve the difficulties of the sales of agricultural products in rural areas through studying the agricultural e-commerce model. The introduction of agricultural products e-commerce can further help us make the analysis of the barriers to e-commerce of agricultural products and to how to overcome the obstacle.Based on literature research and user studies, we designed the concept of e-commerce of agricultural products-"Big farmers" with Internet experience and equipment can release its own high-quality agricultural products on the e-commerce platform, process an order, deliver the goods, so as to complete the sale of agricultural products;"Small farmers" with no Internet experience and equipment can ask " big farmers" to help the marketing of agricultural products, and supervise the process through query sales by SMS. In this process, we designed personas and scenarios of the system, and summarize the main features of the system as follows, goods distribution and management, order management, dynamic and comments management, contacts management, and small farmers management.We design the prototype of the system on the basis of the conceptual design.First we designed the interactive processes of each function, then we designed the paper prototype of the system, at last we designed the high-fidelity prototype. We design the prototype not only refer to existing HCI4D design principles, but also raise more design principles for the rural population.We hope rural population to use the system with a high level of satisfaction.Finally, we recruit the target users of the system for usability testing in order to find the problems of the high-fidelity prototype. Users have a higher satisfaction to the prototype. In addition, we summed up more interaction design principles for rural population through the usability test.