The Dialectical Thinking Of China’s Traditional Consumption In The Perspective Of Ecological Environment

With the development of economy and society change, different consumers have different concepts of consumption; Even though the same consumer, his concept of consumption also maybe change with the influence of the different factors, such as the economic basis, the cultural background. It is the result of the national cultural long-term accumulation, and also is the direct reflection of social reality. It is the sum of the adjustment of people consumption values, moral principles and norms. Different consumption affect the different influence of ecological environment, This paper, dialectically analyzes traditional consumption in China on the view of the ecological environment. At last, it points out that we should construct a new consumption ecological consumption in the ecological crisis. This paper is divided into four parts:In the first part, the introduction expounds the following several problems, the background and significance of research; Current research at home and abroad; the innovation points and research methods of this paper.In the second part, around the concept of consumption and its evolution, the paper clarifies the meaning of consumption and consumption concept, the evolution process of China’s traditional consumption that consists of survival needs consumption, diversified consumption, hedonism consumption, asceticism consumption.In the third part, the paper introduce our country traditional consumption culture of " advocating consumption opposing Thrift" consumption concept that consists of the traditional face consumption concept, the restaurant extravagant consumption concept, the popular luxury consumption concept, the advocating consumption opposing thrifty consumption concept, the cost of esteem excessive consumption concept. Through the analysis of the traditional advocating consumption opposing thrifty consumption concept, it reveals that the negative effect of environment bring from this consumption concept.In the fourth part, the paper Introduce the "thrifty" culture of our country traditional consumption culture. It consists of the " advocating consumption opposing Thrift " consumption concept of Confucianism, the " Inaction" consumption concept of Taoism, the" Thrift " consumption concept of Mohism, the " advocating thrift " consumption concept of Xun zi. Finally, it advocate people to transfer our traditional consumption culture of the " advocating consumption opposing Thrift " traditional virtue, and lead people to construct a new ecological consumption, and it put forward the path of construction of ecological consumption.