Study On Financial Evaluation System Of Listed Tourism Companies Based On The Model Of Extension

2010, total income of tourism is1.57trillion Yuan. Tourism consumption contributesto society consumption more than10%. China has ranked the fourth largest inboundtourism host country in the word and the first largest outbound tourism source countries inAsia. With the social development, tourism has become the most momentum in the globaleconomy and one of the most powerful and biggest industries. As one of the industry whichhas the highest marginal rate of consumption, the tourism industry will face the fullstandardization process and the financial control system will be under enormous challenge.Listed Tourism Companies are the core elements of the tourism industry and leaders intourism. Its financial position is one of the important sign which is a measure of powergrowth and potential of tourism. With the increase of the industry position and theeconomic role of tourism which is in city’s economic development, and with the growth oflisted companies of tourism themselves, to establish a scientific financial evaluation systemof listed companies on the scientific evaluation of tourism, which can not onlyscientifically determine the existing listed companies Operating efficiency, but also canprotect the interests of investors objectively and fairly. Thereby that can improvemanagement of listed tourism companies and enhance the core competitiveness ofenterprises.This paper proposed to build financial evaluation model using conflicts ideological ofExtension. Which based on analyzing, sorting, summarizing the literature on domestic andforeign about research on listed companies and financial analysis of companies,comprehensive evaluation of listed companies and research of listed tourism companies.First of all, learning from existing research results in the financial evaluation index systemand combined with characteristics of tourism companies to filter, this paper formatsfinancial evaluation index system; we determine weights of indicators using of AHP andexpert scoring. Second, based on in-depth analysis of characteristics of listed tourismcompanies and the ideological Extension, the paper exposited comprehensively theSubstance Extension element, the concept of correlation function, built tourism companiesfinancial evaluation model, which has strong practical value. Third, according to SFCdefined the concept of tourism companies and classification of tourism enterprises thearticle selected26of listed companies as the experimental samples to empirical research. Finally, we analyzed individual listed companies2009financial data using the divergencetree; we evaluated financial systems of individual listed tourism companies using diamondthinking and propose the development of strategy.The paper considerate this comprehensive index evaluation system. Using extensionanalysis method, taking a combination of qualitative and quantitative methods to model, donot rely on subjective judgments or statistics, free from bias caused by subjective and it haspractical significance. Rating26companies with four grades, Results and the actual is thesame. Overall result is in line with normal distribution. Finally, According to empiricalresults and using of extension divergence tree and thinking of diamond, this paper presentsa number of recommendations on development strategies of individual listed companies.