Research On The Effect Of Service Quality On The Performance Of Engineering Consulting Enterprises

With the coming of knowledge society and era of information explosion, relying on advanced science and technology, engineering consulting industry is flourishing. With the pressure of competition between industry intensifies, the degree of market segmentation is more and more high, and multiple levels of the customer need are more and more prominent, which forces engineering consulting enterprises improving their own service quality, improving the service level, creating customer satisfaction, and then to guarantee the stable development of the enterprise. Therefore, the research on the effect of service quality on the Performance of Engineering consulting enterprises has important practical significance.Firstly, this paper deeply analyzes the engineering consulting enterprises connotation and the characteristic, development situation and existing problems. And then the paper describes basic theory of the service quality and enterprise performance. On this basis, this paper analyzes and studies the effect of service quality on the enterprise performance, and then to build the influence model of service quality of the engineering consulting enterprises on the enterprise performance. This paper puts forward the research hypotheses.Secondly, combining with the service characteristics of engineering consulting enterprises, the paper designs two scales of research needs, including the relevant scale of service quality and the relevant scale of enterprise performance. And based on this, the paper designs research needs questionnaire for eight of the engineering consulting enterprises in Henan Province, collects and arranges the questionnaire survey, makes the data descriptive statistical analysis. Then statistical software is used in the truth testing, validity testing and hypothesis testing for the data.Through the verification, the paper obtains the effect of the five dimensions of the service quality on the performance of engineering consulting enterprises, including the degree of resource supporting, the reliability, the response speed, the support capacity and the degree of customer care, have direct positive impact on the enterprise performance. Engineering consulting enterprises can improve enterprise profitability, enhance the brand awareness and customer satisfaction by improving the degree of resource supporting, the reliability, the response speed, the support capacity, the degree of customer care. Finally, according to the results, from two aspects of the improvement of service quality and self ability construction, this paper proposes improvement strategy of engineering consulting enterprises performance.