Taiping Pension Insurance Company’s Core Competitiveness And Competitive Strategy

China is stepping into the aging society, the enterprise annuity as the second pillar of the social security system which is with3pillars is in an immature stage, no matter the System construction or management practices. As a representative of the insurance industry, Taiping Pension Insurance Company is not only in the pilot operation of the enterprise annuity business in Liaoning Province, and after getting the first batch of management qualifications, but also in many provinces, to complete the enterprise annuity as the first. China’s enterprise annuity market has five professional pension insurance companies share the market access opportunities, how to seize the golden opportunity to play to their competitive advantage, to take reasonable competitive strategy, in the fierce competition, is the research objectives. Taiping Pension Insurance Co., Ltd. as the object of study, is analyzed of the core competitive power of enterprise annuity management, and their competitive strategy that they will take.First of all, this paper reviews the the original, development and the realistic significance of the core competitiveness, competitive strategies and so on; second, the paper analyzes the state of development of the enterprise annuity business, including: the definition and concept of the enterprise annuity, the differences between the enterprise annuity and the basic pension insurance, the difference of enterprise annuity and commercial pension insurance, China’s enterprise annuity business management model, the role and functions of the pension insurance company in the enterprise annuity management; thirdly, this paper analyzes Taiping Pension Insurance Company’s advantages and disadvantages, opportunities and challenges by SWOT analysis, and then get Taiping Pension Insurance Company’s core competitiveness; finally, this paper analyzes the environment for the development of China’s enterprise annuity business by PEST analysis, and then come to the conclusion that Taiping Pension Insurance Company in this environment needs to take the competitive strategy of a variety of annuity products and consummate service system, to win customers and for the suggestions of how the achieve it.