A New Study On Ethics Education In The Field Of Tourism Management

With the deepening research on tourism ethics theories among domestic scholars, tourismethics education has come into the range of study. Tourism ethics education refers to thewell-planned and organized activities that carried out by tourism industry or organizations tomake people accept and comply with the needs of their own moral standards, and consciouslyfulfill the corresponding moral obligations. It includes economic ethics education, culture ethicseducation, and social ethics education. Tourism ethics is a new subject that based on ethics and isapplied to the field of tourism management by practice. The problems exist in tourism ethicseducation are the loss of school education, insufficient practice, and the unawareness of ethics inenterprises. So far, there are three main study areas: object, content, and the way of education.However, there is no complete theory for the study of education system. Because of the loss ofsuch education at school, this thesis mainly focuses on school education and wants to carry out astudy on the education system of tourism ethics, then aims to set up an effective teaching modeof tourism ethics. Through the investigation of the participants from 7 universities and 20tourism enterprises by questionnaire, and the statistical analysis of the collected date by SPSS,this thesis finds out the problems exist in tourism education and their reasons, aiming to build upa new system by theoretical analysis and the breaking-out of traditional teaching mode.Moreover, this paper sets up a five-step practicing method according to the features of tourismethics education, and forms a teaching mode of“government + universities + enterprises +societies + students”to provide strong theoretical support and implementing approaches topromote the development of tourism ethics education and moral construction of tourism field.