| Channel is contained negative enterprise of water to flowto consumers through it s vendors’products, water can carry a boat, can also overturn it. The flow channel str ucture is reasonable, smooth, according to market demand, it will seize the manufact urers to bring great value when the channel is blocked, the reflux will allow business es to quickly collapse, loss of market and user. In short, the marketing environmen t changes require the operation of the lighting companies must be adjusted according ly. Marketing channel management key is to make the customer when needed, the sat isfaction of the locations in need access to their products and services.For the difficulties and problems faced by the current the Absen company LED lighting business in the establishment of marketing channels, through the collectio n, marketing channel construction theory and case, analyze the plan the Absen comp anies in the channel construction will face, building, design, market positioning, cha nnel development and innovation to solve the channel construction and optimization problems currently facing, in order to meet the marketing needs of the company’s L ED lighting products.Article, in theory, the marketing channels of the field of LED lighting has play ed a expand and enrich the role; practice of combing through the of Absen compan y channels and optimize the establishment of a new channel models and strategies i n the field of lighting,the company channel construction can play a guiding role. |
