| In recent years, with the development of tourism economic, the improving of people’s living standard, t people’s demand for travel is expanding. The participation, entertainment and flexibility of sports tourism can help visitors threw themselves into the activities, the visitors prefer to travel with sports during the sightseeing. Therefore, the development of sports tourism satisfies the market demand.Changsha-Zhuzhou-Xiangtan Urban Agglomeration (CZTUA) has a wealth of sports tourism resources and vast market demand, but compared with other developed regions, the development of sports tourism in CZTUA is lagging behind others, the research of sports tourism’s development are less. How to develop the sports tourism resources of CZTUA, improve the tourism image of the city and the economic benefits of sports and tourism is the main content of this paper.This paper made a regional distribution of CZTUA, and presented preliminary concept, based on the theory of sports tourism and the starting point of existing and potential tourism resources in CZTUA. It analyzed the development of sports tourism in domestic and international, the distribution of sports tourism in CZTUA through the literature, and summarized the characteristics of sports tourism. It discussed the problem of sports tourism resources. It can be learned that the distribution and development of sports tourism resources through expert interviews, logical analysis, field trips, and mathematical statistics. It knew the market situation of CZTUA combined with the Statistical Yearbook of Hunan Province and Changsha, Zhuzhou with 8 major cities of the Yearbook of Tourism Statistics. Through the study, it found that CZTUA has a unique advantage and abundant in sports tourism resources, but the sports tourism of CZTUA has not formed a certain scale, the immaturity of theory and lack of effective development model. Therefore, the author proposed the preliminary ideas of sports tourism resources in CZTUA and made a depth research in development foundation, development patterns, development type, and development strategy. It revealed that the sports tourism resources of CZTUA should be take market-oriented, resource-based and innovative from a overall development model of multi-level and perspective,in the industrial class should be "Travel + Sports" and "Sports + tourism". The resources development model should be "combined" mainly. It studied the development strategy of CZTUA with the application of STV marketing delta by Philip Kotler, and proposed the corresponding countermeasures. |
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