Study On The Transformation Of China Telecom 3G Operation Strategy

Domestic 3G mobile communication market has entered a rapid development and overall competition phase, China Telecom as the operator moves backward., through the solid net integration advantages skewing towards the size of mobile users in 201.1 breaks through 100 million. But as a result of fixed network resource fusion rate is close to the saturated state, China Telecom 3G mobile subscriber growth bottleneck. Focusing on. how to adjust the development strategy of China Telecom 3G realize market breakthrough as the core, a comprehensive carding domestic competition environment and foreign experience, put forward to as soon as possible from the fixed net fusion pulling single development strategy to focus on customer group marketing strategy, and through focus group of young operation strategy to drive overall 3G scale development, seize 3G the times change of market competition pattern. At the same time in the research of young consumer characteristics and trend on the basis of the combination of telecommunication, the operation ability and environment of Ministry of inside and outside edge, the young group of development planning and marketing strategy.This paper applied the competitive environment analysis, strategy and consumer behavior research on three aspects of the theory of knowledge,in-depth analysis of China Telecom competitive situation and the actor inferior position of inside and outside,put forward transition strategy direction and specific management strategy suggestion. This thesis consists of seven chapters. The first chapter introduces the purpose and significance of the study, train of thought and method as well as the logical structure,the second chapter comprehensive analysis of China Telecom in the current 3G operation status and competitive environment, and put forward the strategic train of thought of China Telecom 3G adjustment necessity and pressing sex; the third chapter comprehensive combing foreign telecommunications operators 3G development strategy, for China the telecommunication 3G development strategy adjustment to provide reference, fourth chapter analysis of China Telecom ’s operation condition and competitive advantage, put forward focusing customer group 3G operation strategy transformation, and puts forward the young groups is the key breach, the fifth chapter through the quafilaiive and quantitative manner the domestic group of young consumer behavior trend analysis: sixth chapter put forward China Telecommunications voting group marketing strate suggestion,the seventh chapter of the conclusion of the study were summarized and prospect.