Analysis Of China’s Aging Industry Development Strategy

Since1999when China entered the aging society, the problem of aging population has gradually affected social development and daily life. This is a heavy burden and severe challenges for China who is still a developing country. The family planning policy further aggravated China’s aging population. Therefore active actions must be taken to cope with the aging population, in order to ensure the sustainable development of economy and society.In the light of the development experience of the developed countries that entered an aging society prior to China, vigorously developing the aging industry can alleviate the impact of population aging on society. At the same time, that can also become a new economic growth point, to promote the development of the economy. Developing aging industry can not only develop new consumer market, also improve the old people’s living standard and life quality. That plays an important role for China to cope with the population aging problem effectively.This article proceeds with the background of population aging and focuses on the current situation of China’s aging industry and the strategic countermeasures. This paper mainly uses the related theories about management, strategic management and marketing. That provides guidance and basis for analyzing and formulating strategy of aging industry.There are six parts in this article. The first chapter introduction introduces the development trend and main feature of China’s aging population, meanwhile explains the concept and nature of the aging industry, points out the theoretical and practical significance of studying aging industry; The second chapter is literature review, it summarizes the research results of aging industry both at home and abroad, and lists ten specific industries that belong to aging industry; The third chapter is about the analysis of the strategies of the development of aging industry, uses PEST strategic external environment analysis method to analyze the current situation of the development of China’s aging industry; The forth chapter introduces the experience of aging industry in developed countries, by introducing the development experience and advanced modes of aging industry in developed countries, to provide reference for China’s aging industry; The fifth chapter is the strategic countermeasures of China’s aging industry, this is the core of the whole article. Aging industry development should revolve around the pension services, take aging real estate and healthcare industry as two wings. A service system should be established which based on home, relying on social, supported by institutions; The final chapter is conclusion and prospect, it summarizes the full text and points out the insufficiencies and further research direction.Aging industry development can not only rely on enterprises, it needs the government’s vigorously support and joint effort of the whole society. The government should play a full role of guidance and oversight in the whole development of aging industry, to promote healthy and regular development of China’s aging industry, in order to respond and resolve the problem of aging population in China better.