Research Of E-commerce Development Of Small And Medium-Sized Enterprises In China

As of twentieth Century the newly emerging things, electronic commerce has changed the traditional business model, its development speed is breathtaking. In recent years, the development of electronic commerce, it changes the model of consumption pattern. Europe and America were the antecessor of development of electronic commerce, with the increase of internet users in China, more and more enterprises applicated electronic commerce on marketing and management, it brings great opportunities for development of enterprises.China pay more attention on the development of SMEs, the healthy development of SMEs plays a vital role in the national economic growth, the no matter in domestic or international markets, they facing a lot of competition because of their own weakness. SMEs can enhance their own competitiveness in the market by e-commerce. But they also facing many problems, lack of specification policies and regulations, the desire of development is not strong and lack of professionals, the solution need the cooperation of government and enterprises, this paper make my own views on improve and promote the development of SMEs’s electronic commerce.