The Analysis And Countermeasures On The Risks Of E-commerce For Chinese Small And Medium-sized Enterprises

Electronic Commerce is a new things in the end of 20th century, but it developed at incredible speeds in changing the traditional business mode, but also brought a convenient and quick. The development of EC, as the product of network economy, provided opportunity and platform for small and medium-sized enterprises to compete with larger enterprises. But their size is smaller and they are weak in the market competition. So they will face various risks which make them lose the enthusiasm to develop EC. Therefore, it is a necessary and urgent task to evaluate the risk and take necessary countermeasures to prevent the risk.First, the paper analyzes the risk of EC which small and medium-sized enterprises are facing. Then the paper studies the methods of evaluation on the risks. Finally, the paper gives some countermeasures, in order to promote the development of EC.From this study, we can obtain:1.The risks of small and medium-sized enterprises EC greatly influence the initiative, restrict the development of EC. This paper identifies EC risks of small and medium-sized enterprises and uses Analytical Hierarchy Process and Fuzzy Comprehensive E-valuation to evaluate the EC risks of small and medium-sized enterprises. All can help to know how much EC risks of the small and medium-sized enterprise have.2. Keeping away and dissolving the risk of EC is the corn problem for small and medium-sized enterprise in the process of developing EC. The paper studies the main risk in the process of the Electronic Commerce's run, and also gives operable countermeasures.