Liangshan Shuihu Cultural Tourism Product Development Research

More and more tourists favour unique charm and profound culture of culturaltourism.Cultural tourism development needs of the unique cultural tourism products.Culturaltourism products mostly contain the historical and cultural knowledge and inner spiritconnotation.It can improve the culture accomplishment of tourists and spiritual level,and givetourists different traveling experience from the natural sightseeing,and also bring the uniquevalue for tourists and tourism industry. It’s a difficult problem for cultural tourismdevelopment,how to further use the rich cultural tourism resources,transform the resourcessuperiority to the outstanding cultural tourism products,and create a unique cultural tourismbrand.The marsh culture enjoy high visibility and lasting appeal in the world and cause extremelyprofound influence in Chinese social.With the rapid development of the tourism industry,thecountry has created many tourist area with the theme of marsh culture.The Liangshan’s marshculture tourism began in the1980s,but it hasn’t entered into a mature stage. It’s very necessaryhow to develop unique tourism resources for Liangshan.This paper is divided into four parts, the main research contents are as follows:(1)The related theory reviewed. Comb cultural tourism products research and concepts athome and abroad,inductive cultural tourism and marsh cultural tourism’ researchsituations,summarized the practice of marsh cultural tourism research progress.(2)Analysis and evaluation the marsh culture tourism resources in Liangshan.Through theintroduction of the marsh culture tourism resources situation, tourism resources is very rich andhas a great development potential.Comprehensive evaluation the marsh culture tourism resourceswith qualitative and quantitative methods,the culture tourism resources is in a high level.In theprocess of development in the future,the government should be help of the tourist resort indevelopment mature, fully excavate the marsh cultural connotation,development naturaltourism resources moderately.From these,the marsh cultural tourism in Liangshan graduallyrealize the comprehensive development.(3)Present development situation and problems of marsh culture in Liangshan.Throughanalyzing the present situation of marsh culture tourism development,it Find that the marshculture tourism product development has many problems,whichis all need to solve and avoid inthe future development in the process.(4)The strategy analysis of marsh culture tourism product development.On the base offollowing the principle of The market direction, the uniqueness, comprehensive development.Putforward the development mode Suggestions in marsh culture tourism product.Build product development system of marsh culture tourism product.