(Study On The Marketing Strategy Of Investment Promotion Of Weifang Binhai Economic&Technological Development Area)

The development zones are developing quickly as the high-tech zones to attract foreign investment in China. As time went on, some of the preferential policies at the initial stage of development zones become due, and some are been adjusted or canceled. The advantages of investment promotion policy of development zones are gradually weakening. The focus of many development zones across the country are changing from the scale expanding into the quality increase. Now the investment promotion of development zone is no longer just dependent on the preferential policies, but mainly relies on advanced technology, modern management and innovative marketing model.Weifang Binhai Economic&Technology Development Area (BEDA) lies both in the Yellow River Delta Efficient&Ecological Economic Zone and Shandong Peninsula Blue Economic Zone (National Yellow and Blue Strategy). With the advantages of location, transportation, construction reserve land, BEDA has become one of the fastest developing and the most competitive development zones. It is also well known by people both in china and abroad. Based on the good understanding of construction and investment promotion of BEDA, this thesis reviewed the foundation, development position and effect of development zone and the development process, traditional mode and present situation of investment promotion of BEDA. This paper also summarized the achievements of investment promotion of Weifang Binhai Economic&Technology Development Area. In the end, the thesis made a summary and analysis on the investment promotion of Weifang Binhai Economic&Technology Development Area, and put forward some suggestions to improve the situation.