Real Estate Company Administrative Management Problem And Suggestions

Since2000, medium and small cities all across the country no matter a hot real estate, many enterprises have the gold into real estate industry, many of these are some lack of operation experience and management level of small and medium-sized enterprises. The real estate industry is higher-yielding industry, with the degree of marketization improved, the real estate industry increasing competition, how to improve the management level of real estate development, in order to enhance the enterprise the competitive ability, in the complex fierce market competition to survive, it is small and medium-sized real estate developers concern.Combining with the project management theory and real estate related parts of the management theory, according to the present stage of our country the construction of real estate development process to project management thoughts as the foundation, the integration of marketing, engineering, financial and other professional management knowledge system, with the strength of the real estate company is beautiful garden project residential district case, analysis in the process of real estate development project management of the concrete work content, to the real estate development construction process and work put the emphasis on the systematic summary. This paper deals with the overall management and project scope management, organization, the establishment of financial management, marketing planning, promotion and sales management, construction·management and project later property management, and other aspects of the management work, points out that the small and medium-sized enterprises of real estate project management of real estate of the main focus, and analysis of project management of how thoughts in real estate development work in every stage of the concrete manifestation, probes into the small and medium enterprise of real estate is suitable for the management mode and method. Finally, the author hope this paper can for small and medium-sized enterprise development managers have some inspiration and help, hope this paper can for small and medium-sized project development management play a guiding role theory.