Research On Competitiveness And Business Transformation Of China Artex Corporation Fujian Co. In The Post-crisis Era

The core competitiveness of enterprises is the key factor for enterprises to gain the important position in the market. The construction of the core competitiveness in foreign trade enterprises is restricted by interior resource and external environment. In the background of post-crisis era, the state-owned foreign trade enterprises are facing serious challenging and new opportunities in the aspect of upgrading the core competitiveness.The global financial crisis triggered by the United States’sub-loan crisis has a great impact on the world economy and China’s foreign trade. On the basis of studies at home and abroad, according to the present conditions of China Artex Corporation Fujian Co., the article analyzes its existing problems in post-crisis era. The article makes the empirical analysis of the main developing problems for the state-owned foreign trade enterprises in China, and it also points out the urgency of improving the competitiveness of the enterprises according to the characteristics of their operating environment.Through analyzing the company’s internal and external conditions from the aspects of the industrial developing environment, the industrial developing tendency, market space and enterprise resource ability, the article points out the competitiveness’upgrading direction for China Artex Corporation Fujian Co.. The company chooses to consolidate the development of commodity trade, service business, stone trade and logistics services as the options of company’s strategy business, it also makes the company’s strategic project feasibility analysis. By understanding the current market of stone industry in China and in Fujian, the article holds the opinion that the construction of ZhongYi Stone Garden project is necessary and feasible. At the end of the article, it illustrates the developing strategies and the specific measures of China Artex Corporation Fujian Co.’s stone park project.