Universities Practice Teaching Software Market Research

The level of higher education is a national strength, national quality level of one of the signs. The level of the students’practical ability, the ability to adapt to society is an important reference standard to measure the level of a college education. Learning of the practice of teaching software as one of the schools to improve students’practical abilities indispensable means the level of university education plays a vital role. Marketing is a top priority in the development of enterprises, the marketing done, the enterprise in order to earn enough profits to survive development. University-oriented software companies and software companies for the average consumer, customer behavior model, there is a huge difference in the purchasing decisions on the heart, how to deal with all these different, according to their own characteristics, to take suitable marketing strategy to meet the universities such industry-specific needs of users, is placed in a problem of industry-specific user-oriented software companies before.Through theory and case studies, and other similar enterprises of a particular small and medium-sized software companies-Nanjing AllPass information industry joint-stock companies in the real business problems encountered to explore the development and protection of its marketing strategy to help improve the level of marketing planning.In this paper, environmental analysis, marketing planning, strategic management theory and case studies of the way, is divided into five parts:The first part is the introduction of the article. In this paper, the background, significance, research methods. The second part focuses on the basic analysis of the marketing strategy in theory and Practical Teaching in the software market, including the definition of marketing strategy in theory, the origin, development, as well as colleges and universities practice teaching market definition, characteristics, needs analysis and procurement decisions procurement preferences. First introduced in the third part of the Austrian company, and showed the Austrian reproduce the problems faced by marketing strategy, then the Austrian company’s internal and external environment, and core competitiveness were analyzed. The fourth part of the Austrian company, for example, try to develop for their own development, marketing strategy. Part Ⅴ first given the smooth implementation of the marketing strategy for its design, safeguards need to be taken. Then combined with the previous theoretical analysis and case studies, summarizes the findings of this article, some of the recommendations of the marketing strategy similar to the Austrian company, provider of industry-specific software.The characteristics and innovations in this area of the emerging practice of teaching software market, the research of the few people. I served in the Austrian company, and company executives as well as director of marketing communication more opportunities to obtain first-hand market data and information through interviews and use some of the company’s leadership marketers, university teachers have learned of marketing, strategic knowledge to analyze the market environment, marketing strategy, pointing out that the existing marketing strategy of some problems and shortcomings, and proposed possible solutions to help enterprises achieve greater advantages in market competition.