| The rapid development of information technology represented by the Internet has further enhanced the consumer’s right to speak in the market economy.In order to better meet the needs of consumers in order to cope with the fierce competition,some enterprises have explored the production model of mass one-of-a-kind customized production based on the Internet,and achieved excellent results.This paper is aimed at the new production mode.The paper adopts the method of case study,taking six enterprises for research objects,such as General Electric(GE),Haier,Xiaomi,Red collar,Uber and Airbnb.This paper introduces the GE industry production mode,Haier and Xiaomi consumer durable goods production mode,Red collar fast consumer goods production mode as well as the Uber and Airbnb service mode;thirdly,this paper analysis formation factors of the new production mode,such as General Electric(GE),Haier,Xiaomi,Red collar,Uber and Airbnb;finally,this paper refines the basic characteristics of mass one-of-a-kind customization production mode.Through the study of this paper draws the following conclusions: first,the formation of mass one-of-a-kind customization production mode is the condition of the transmission capacity exceeded popularization,large data calculation ability of a large number of Internet information communication platform and information.Second,in the customized production mode,a large number of data acquisition,transmission and calculation makes consumers become product designers,the production process to achieve a comprehensive intelligent and customer service to become lifelong.Third,products produced via the model of mass one-of-a-kind customization which personalized quality are not Reduced.mass one-of-a-kind customization production flows efficiency,and enterprises should be in accordance with the changing conditions and the basic features of the mass one-of-a-kind customization production mode,and explore the suitable production mode of enterprise development. |
