Study On Economy Hotels’Development Status And Strategies In Jiujiang City

With the rapid development of major cities in the country, the economy hotels has quickly spread to the second and third tier cities,though the economy hotels in Jiujiang started late, the momentum of development and prospects are good. It will become an important topic in the hotel industry in Jiujiang City. Whether suitable for the development of economy hotels, as well as how developmentFirstly, this paper describes the background and significance of the research article, builds a research framework, and lists some basic theories of the economy hotels in Jiujiang, including SWOT analysis, STP, and some contents related with marketing communications theory.Secondly, it aims to defines the object and the scope of this article, to analyzes the public awareness of economy hotels through the form of the questionnaire in Jiujiang City. Again, to discourses many aspects of the social conditions of Jiujiang City and to analyze the existing situation of the hotel industry with the specific data. Use the SWOT analysis method to make qualitative and quantitative assessment of internal and external factors on the development of the economy hotels. Sum up the strategy of how to operate the economy hotel in Jiujiang.Finnally, In order to present the strategy of development budget hotels in Jiujiang, This article described four aspects, It includes that the government guidance to promote the development and market integration, marketing strategies, human resources development and management strategy,"Green Hotel "-oriented sustainable development strategy.