Early Education Market Analysis And Marketing Strategy

In China, the situation of supply and demand of the early education is greatly unbalanced at present, which indicates that it has the infinite potential for development. The very unbalanced supply and demand situation of the early education has an adverse effect on the improvement of the citizens’qualities and the development of economy in our country. Under the overall circumstances of "the buyers’market" that the supply surpasses the demand in fields of many commodities and services, the market of the education still remains the least developed "the sellers’ market" which actually is in great need of demand. As the families’living standard has been greatly improved, their need for the early education is increasing vigorously. Seen from the aspect of the supply, education market is lack of the supply, which provides the invaluable chances for the development of the early education centers. However, there still exist many problems in the early education market. It these existing problems can be properly solved, then the early education in our country will have a fascinating preview of later development, by which the development and extension of the early education centers will be greatly prompted. By exposing the most common problems existing in the education market in our country such as people having little sense of market in their mind, the intensively increasing competition between the early education centers, the early education centers running inefficiently, etc., this paper is aimed at providing some beneficial ways of thinking and methods to the early education center to help them with marketing strategies and operating tactics so that the early education in our country will be able to set up the most suitable competitive system which can meet the needs of social development and be consistent with the regular pattern of the education development, by referring to the marketing theory and knowledge of non-profitable organizations and the inner side marketing theory and introducing the right and proper marketing theory and problem—solving methods and patterns to the e(?)rly education system. Appling the marketing theory of the non-profitable organi(?) tions, the author is in hope of providing some inspiring and instructing methods to make a contribution to the reform of the early education in China.The paper falls into five parts. The first part is introduction, including the background and present stage of the relevant research, and the research questions, as well as the contents, significance and the research methods of this study. The second part elucidate the basic theory of the early education market marketing. As the non-profit organization marketing theory, the early education market presents and the early education market marketing observation. The third part analyses the early education market, the early education market environment, the early education market in Erdos based on the market competition, the early education market situation in Erdos, the introduction of the early education center named " JinBaoBei" in Erdos and existing problem of the early education market in Erdos. The fourth part is aimed at providing marketing strategies to the early education center named " Gymboree" in Erdos based on the early education market environment in Erdos. The chapter five expound the real environment conclusion that the early education market and the early education center named " Gymboree" in Erdos in our country and outlook of the early education market and the early education center named " Gymboree" in Erdos.