Product Lifecycle Management Research Of ODM Products Of BYD Mobile Phone

PLM is product lifecycle management which is a tactical management model of operationof one company.PLM have a range of concurrent solutions which can support the productinformation initiation, distribution, management and application in the whole supplychain.The process also integrated many key items such as employee deployment, processdesign and information sharing. PLM is a integrative management model of new productdevelopment which covered from marketing research,concept design,systemdesign,function design,testing and certification,mass production,sales in market,consumersfeedback and then go to the end of life.To be sure,there are a lot of success and applicationin academically and many global company.This paper is mainly research about the PLM of ODM business in mobile phone industrywhich is based on BYD ODM business as a sample research. The key research point asbelow:1. PLM development history and the newest research result were researched in this paperwhich covering the latest domestic and international research. Concluded from theresearch that PLM is a inevitable trend of enterprise development and the outcome of themarket-driven and sustainable development.PLM application will boost the successproportion of new product design and improve the product’s key competitiveness.2. The paper systemic study the business background, management structure and keydifficulties of BYD ODM business, highlight the importance of concurrence engineeringusing in mobile phone design and development. Then the solutions and methods weredeveloped in this paper to improve the management status and resolve the key problemsat present.3. The paper research indicate the importance of concurrence working platform in which theeffective working processes,role and responsibility and resources deployment wereconfigured.the research has important significance to the relevant ODM businesscompany. The objective of this research is to offer the theory references to the domestic mobilephone design and manufacture industry and help them to improve the new productdevelopment speed, efficiency and competitiveness and boost the business sustainabledevelopment in future.