Research On The Network Marketing Strategy Of Company D’s Intelligent Bathroom Products

With the rapid development of Internet technology and the continuous expansion of the scale of network users,network marketing has the advantages of fast transmission and wide audience,which greatly expands the living space and business scope of small and medium-sized enterprises,and brings unprecedented development opportunities to intelligent bathroom companies that develop business on online platforms.The increasing consumption level and per capita income significantly accelerate the demand for intelligent bathroom products.The intelligent bathroom industry has maintained a rapid development trend in recent years,showing an explosive growth of sales scale year by year.Faced with the huge potential market in the future,how enterprises should implement positive marketing methods through network marketing,seek more effective marketing strategies,enhance brand awareness in the fierce market environment,expand market share,is the same industry including company D should pay attention to the problem.This paper first reviews the network marketing theory and the combination of marketing strategies,and then takes company D as the research object.Firstly,it analyzes the current network marketing strategy of company D from four aspects:product strategy,price strategy,channel strategy and promotion strategy,and puts forward the problems and shortcomings of the current network marketing strategy of company D.Then,the external marketing environment of company D is analyzed in detail from the aspects of consumers,competitors and supply chains.At the same time,the internal environment of company D is analyzed.On this basis,the opportunities and threats faced by company D,as well as the advantages and disadvantages are pointed out.Finally,according to the current situation of company D,the marketing strategy planning is formulated,the network marketing strategy scheme is designed,and the corresponding safeguard measures are given.Through this study,it is concluded that in terms of product strategy,company D should pay attention to product innovation,strengthen the introduction of new features,create explosive products suitable for online sales,and pay attention to improving customer experience.Price strategy,according to the network marketing environment and product situation using new low price,rich portfolio pricing,differentiated pricing,brand premium strategy to attract consumers.In terms of promotion strategies,considering that company D has less efforts to promote brand publicity,it is proposed to increase online advertising and pay attention to diversified promotion methods such as online live delivery to promote consumer behavior.In terms of channel strategy,company D should establish flagship stores and preferred stores on multiple third-party e-commerce platforms,set up agents,and use B2 B platform to expand network distribution channels.At the same time,it should establish official websites,and build topic communities with professional operations,so that consumers can actively publish product experience and expand brand awareness.